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The Mint Method


The Pros and Cons of Using Thumbtack as a Contractor or Trade Professional
Is Thumbtack a smart lead-generation tool for contractors—or a margin drain if relied on too heavily? This experienced founder breaks down the real-world pros and cons of using Thumbtack, including lead quality, cost control, brand ownership, and when the platform makes sense as part of a broader growth strategy.
2 min read


Is Artificial Intelligence Content Hurting or Helping Your Business? A Contractor’s Guide to Using AI the Right Way in 2026
AI is everywhere in 2026, but not all AI content helps your business. For contractors, the wrong approach can hurt your SEO and make your brand sound generic. The right approach can save time, improve visibility, and boost conversions. This guide explains how contractors can use AI the smart way and how Mint Condition HQ can help refine strategy, content, and financial performance.
4 min read


The “Invisible” Marketing Leaks Costing Contractors Thousands and How to Fix Them
Contractors lose thousands every year to hidden marketing leaks like missed calls, weak SEO, poor follow-up, and messy finances. This guide breaks down the biggest leaks draining your revenue and shows how Mint Condition HQ helps you fix them with better systems, automation, and organization. Stop losing money without knowing it.
4 min read


The Importance of Profit Analysis & Cash Flow Visibility
Knowing your sales is one thing — understanding your profits and cash flow is another. Learn why tracking both is essential for business growth and how Mint Condition HQ helps small business owners gain visibility, make smarter decisions, and plan confidently for the future.
3 min read


Marketing Moves to End the Year Strong
The end of the year is the perfect time to refresh your marketing and build momentum for next year. From customer re-engagement to online updates and seasonal offers, these smart moves will help your business finish strong and start the new year ahead of the competition.
2 min read


Small & Medium Sized Business Loan Procurement
Looking for funding to grow your small or medium-sized business? Discover how to choose the right loan, prepare your financials, and avoid costly mistakes. This guide from Mint Condition HQ breaks down everything you need to know to secure smart, sustainable business financing.
3 min read


The Best Social Media Platforms for Plumbers, Electricians, and HVAC Pros
When you’re in the trades, word-of-mouth is gold. But today, “word-of-mouth” often happens online - through posts, reviews, and shared photos of your latest project. Choosing the right social media platforms can help you reach local homeowners, stay top-of-mind with past clients, and attract steady new leads year-round. At Mint Condition HQ, we help contractors and service pros grow smarter and scale faster. Here’s our guide to the best platforms for plumbers, electricians, a
3 min read


Get Your Books in Order. Without the Headache: Why It Pays to Have a QuickBooks Expert Set You Up Right
Skip the confusion and get your QuickBooks account set up right the first time. At Mint Condition HQ, our experts handle everything from setup to customization, so you can manage your finances confidently and get back to running your business - without the headaches.
2 min read


Why Experience Matters: The Power of Working with a HubSpot-Seasoned Team
With over 13 years of HubSpot experience, Mint Condition HQ helps businesses turn their CRM into a true growth engine. From setup and automation to strategy and reporting, our seasoned team knows what works, what doesn’t, and how to make HubSpot deliver real results.
2 min read


Why Blogging Is the Secret Weapon for Trade Businesses
Blogging is the secret weapon for trade businesses looking to stand out. Whether you’re a roofer, plumber, or electrician, consistent blog content boosts your visibility on Google, builds trust with local customers, and helps turn readers into leads. Learn how strategic blogging can grow your business and keep your brand top of mind in your service area.
3 min read


How Local SEO Helps Trade Businesses Dominate Google Maps
If you’re a contractor, pest control expert, HVAC pro, roofer, or lighting company owner, you’ve probably asked yourself why some...
3 min read


The Contractor’s Guide to Getting Found Online in 2025
In 2025, customers aren’t flipping through the Yellow Pages - they’re searching “contractor near me” on Google. If your business isn’t showing up, you’re losing leads. This guide breaks down exactly how contractors can boost visibility, earn trust, and win more jobs online.
2 min read


Should Contractors Try Influencer Marketing? How It Can Boost Your Business
Influencer marketing isn’t just for big brands - it can work for contractors too. By teaming up with trusted local voices, you can boost visibility, attract new leads, and build lasting trust in your community. In this blog, we explore how influencer marketing works for service businesses and how Mint Condition HQ can help you put it into action.
2 min read


Seasonal Marketing Tips for Pest Control, HVAC, and Plumbing Businesses
Seasonality impacts every business — from pest control to plumbing to HVAC and beyond. By tailoring your marketing efforts to the season, you can connect with customers when they need you most, boost local visibility, and keep leads flowing all year long.
2 min read


Why Not Blogging Is Hurting Your Trade Business
If you’re not blogging, you’re leaving money on the table. For trade professionals like plumbers, electricians, HVAC, and pest control companies, blogging isn’t just “extra” - it’s how customers find you online, trust your expertise, and keep your business top of mind.
2 min read


Steps to Take to Position Your Business for a Loan or Line of Credit
Securing a business loan or line of credit can open the door to growth, stability, and new opportunities - but only if your business is prepared. From organizing financial documents and building strong credit to creating a clear growth plan, taking the right steps today can position your company for approval tomorrow. At Mint Condition HQ, we help businesses strengthen their financial foundation and connect with trusted lenders to secure the funding they need to thrive.
2 min read


How to Get on the First Page of Google: A Local SEO Guide for Small Businesses
Want to land on Google’s first page? Learn proven local SEO strategies and see how Mint Condition HQ can help your business get discovered by the right customers.
3 min read


What Is Local SEO and Why Does It Matter for Small Businesses?
Being visible online isn’t optional anymore - it’s essential. For small businesses, especially those serving local communities, Local SEO is one of the most effective ways to attract new customers. From showing up in “near me” searches to building credibility with reviews, Local SEO helps ensure your business gets found by the people who matter most - right in your own backyard.
2 min read


Small Business Social Media: What to Post and Why It Works
Not sure what to share on your business social media pages? The right mix of posts can build trust, engage your audience, and turn followers into loyal customers. From educational tips and behind-the-scenes content to promotions and community updates, this guide covers exactly what to post, and why it works.
2 min read


Why Digital Marketing Is Essential for Trade Services
Discover why digital marketing is essential for trade services like roofing, plumbing, HVAC, and electrical. Learn how SEO, paid ads, and reputation management can help you get more leads and grow your business online.
2 min read
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