The Best Social Media Platforms for Plumbers, Electricians, and HVAC Pros

When you’re in the trades, word-of-mouth is gold. But today, “word-of-mouth” often happens online - through posts, reviews, and shared photos of your latest project. Choosing the right social media platforms can help you reach local homeowners, stay top-of-mind with past clients, and attract steady new leads year-round.

At Mint Condition HQ, we help contractors and service pros grow smarter and scale faster. Here’s our guide to the best platforms for plumbers, electricians, and HVAC businesses - and what to post on each.

1. Facebook: The Community Connector

Facebook is still the powerhouse for local visibility. Most homeowners search for recommendations on Facebook before hiring a pro.

Best uses:

• Post before-and-after photos, quick maintenance tips, and special promotions.

• Join or create local community groups to build trust and name recognition.

• Collect and share customer reviews (they double as social proof and SEO fuel).

  
  

Pro Tip: Boost top-performing posts to nearby ZIP codes for a small ad budget that goes a long way.

2. Instagram: The Visual Portfolio

People love a good transformation - and plumbing, electrical, or HVAC jobs often have dramatic results. Instagram is where visuals shine.

Best uses:

• Share time-lapse videos of installs or repairs.

• Highlight team members and your day-to-day work.

• Use Stories for behind-the-scenes moments and seasonal reminders (like “Check your AC filters this spring”).

  
  

Pro Tip: Keep branding consistent with your company colors and logo. Tag your location and use trade-specific hashtags like #TexasHVAC or #LocalPlumber.

3. Google Business Profile: The Lead Magnet

While technically not “social media,” your Google Business Profile is one of the most powerful marketing tools available to service pros.

Best uses:

• Post updates, photos, and limited-time offers directly to your profile.

• Collect reviews to boost your local SEO.

• Make sure your business hours, service area, and contact info are always current.

  
  

Pro Tip: Post weekly - Google rewards active profiles with better local ranking.

4. LinkedIn: The Professional Network

If you work with builders, property managers, or commercial clients, LinkedIn is worth your time.

Best uses:

• Share insights on project management, safety standards, or new technologies.

• Connect with general contractors, suppliers, and real estate professionals.

• Position yourself as a trusted expert in your niche.

Pro Tip: Repurpose your website blogs as LinkedIn posts to show expertise and drive traffic back to your site.

5. YouTube & TikTok: The Authority Builders

Short-form video has exploded in popularity. Both YouTube and TikTok give you the chance to educate, entertain, and earn attention fast.

Best uses:

• Create “how-to” or “behind-the-scenes” videos showing your work process.

• Share seasonal maintenance tips or explain common homeowner issues.

• Add calls-to-action to your videos (like linking to your booking page).

Pro Tip: Keep videos under 60 seconds for TikTok and under 5 minutes for YouTube. Include your logo and contact info at the end.

Final Thoughts

You don’t need to be everywhere - just where your customers are. For most trade professionals, that means Facebook, Google Business, and Instagram. Once you’ve built consistency there, add YouTube or LinkedIn to strengthen your brand presence and authority.

If you’re not sure where to start or don’t have time to manage it all, Mint Condition HQ can help you create a social media strategy that fits your business and your schedule.

📲 Let’s get your business in front of more customers.

Visit mintconditionhq.co to schedule a free consultation.