25 Things You Can Do to Market Your Business

Marketing doesn’t have to be complicated or expensive - it just has to be consistent and intentional. Whether you're just starting out or looking to boost an established brand, here are 25 practical ways to market your business and get noticed:

1. Build a Professional Website

Your website is your digital storefront. Make sure it’s clean, mobile-friendly, and easy to navigate.

2. Optimize for SEO

Use keywords, meta descriptions, and internal links to help your site show up in search engine results.

3. Claim Your Google Business Profile

Make it easier for local customers to find you with a fully optimized and verified Google Business listing.

4. Create a Blog

Share tips, news, and insights to showcase your expertise and improve search visibility.

5. Start an Email Newsletter

Stay top-of-mind with your audience through regular, value-packed email updates.

6. Get Active on Social Media

Choose platforms where your audience spends time and engage consistently.

7. Use Paid Ads (Google & Social)

Invest in Google Ads or social media ads to drive targeted traffic to your website or offers.

8. Offer a Lead Magnet

Create a free downloadable guide, checklist, or template in exchange for email signups.

9. Ask for Reviews

Encourage satisfied clients to leave testimonials on Google, Yelp, or industry-specific sites.

10. Leverage Video Marketing

Post short videos on YouTube, Instagram, or LinkedIn to educate or promote your offerings.

11. Host Webinars or Live Streams

Share valuable insights in real time and engage directly with your audience.

12. Attend Networking Events

Build relationships with potential clients, partners, and other professionals in your space.

13. Partner with Complementary Businesses

Team up with other businesses for joint promotions or referral agreements.

14. Use Referral Incentives

Give current clients a reason to send others your way with a discount or gift.

15. Publish a Case Study

Highlight real results from your clients to build trust and credibility.

16. List Your Business in Online Directories

Find relevant industry directories and local listings to boost visibility.

17. Run a Contest or Giveaway

Generate buzz and grow your following by offering something of value.

18. Send Handwritten Thank-You Notes

Stand out with a personal touch that builds loyalty and encourages referrals.

19. Launch a Podcast

Position yourself as a thought leader by discussing industry trends or interviewing guests.

20. Offer a Free Consultation

Remove the barrier to entry with a low-risk way for potential clients to learn more.

21. Create Downloadable Resources

Checklists, calculators, and guides are great tools for nurturing leads.

22. Re-engage Old Leads

Follow up with past prospects who didn’t convert—you might catch them at the right time now.

23. Showcase Client Testimonials

Feature success stories and positive feedback across your marketing materials.

24. Invest in Branding

Strong, cohesive visuals and messaging help you look polished and professional.

25. Track & Analyze Your Results

Use tools like Google Analytics, Meta Ads Manager, or email open rates to see what’s working—and refine as you go.

Final Thoughts

Marketing your business doesn’t require a huge budget—it requires smart strategy, relevant content, and consistent action. Start with a few tactics that resonate with your brand and audience, then expand as you gain momentum.

Need help implementing your marketing strategy? 📞 Contact us today to see how we can support your growth!